The James Atherton

Introducing a modern British tavern.

The James Atherton is a celebration of the resort’s founder and a nod to those grassroots workers and Northern day trippers who came to New Brighton during the 19th and 20th centuries, and welcomes the local community, tourists, walkers, (and accompanying dogs), as well as cyclists passing through and sports clubs.

Background pattern The James Atherton pub sign Painting of James Atherton
Background pattern Row of beer pumps Text saying 100+ beers on tap over a man and woman singing into a microphone.

Simple, traditional, warm and welcoming

‘The JA’ is redolent of an age where there was a pub on every corner, and which offers great beers, craft and cask ales, accompanied by quality bar food, in an environment devoid of pretension.

The pub is also home to a permanent collection of photographs of New Brighton, from the archive of digital heritage specialist Richard Jackson, and adds a cultural draw to the pub’s offer.